Position Summary
The Digital Marketing Instructor will provide career-focused instruction to young adults, ages 18–24, in OBT's Sunset Park Employment Hub. The instructor will deliver engaging, sector-informed curricula that support participants in developing key skills for entry-level careers in digital marketing, content creation, and related fields.
The curriculum places a strong focus on AI tools for content creation, branding and visual storytelling, and brand consistency across platforms. The instructor will also support students in preparing for internships, secondary education, and employment after program completion. This includes helping students with internship tasks as needed and supervising any interns working onsite.
Essential Job Functions and Responsibilities
Instruction & Curriculum Delivery
Provide technical instruction and introduction to digital marketing to young adults with little or no previous experience
Facilitate curricula that is sector-focused, labor-market informed, and builds relevant, job-ready skills
Facilitate certification training and lead participants in obtaining relevant credentials
Integrate the use of AI tools for content creation across marketing lessons and projects
Emphasize branding, visual storytelling, and brand consistency across content types and platforms
Deliver content in a way that is engaging, accessible, and relatable to youth learners from a range of backgrounds
Student Support & Career Readiness
Support students in exploring and preparing for both employment and secondary education pathways after program completion
Assist students with internship-related tasks and supervise interns placed at onsite internship locations
Monitor participant progress and implement individualized education plans
Grade and provide timely feedback on weekly assessments, projects, and class participation
Industry Knowledge & Professional Practice
In partnership with the Employment Team, maintain up-to-date knowledge of digital marketing industry trends, tools, platforms, and certifications
Engage in ongoing training around youth development strategies such as Motivational Interviewing (MI)
Participate in internal professional development and instructional coaching
Data, Tracking, & Evaluation
Track and input data related to attendance, performance, and credential attainment using internal and external systems
Contribute to data tracking, evaluation, and reporting to support program improvement
Collaboration & Organizational Engagement
Collaborate with inter-disciplinary program staff to ensure strong student outcomes and improved educational practices
Coordinate with OBT’s Outreach & Communications team and other program teams to integrate student work into outreach and recruitment strategies
Knowledge, Skills and Abilities
Ability to engage and support diverse learners, including those with barriers to employment or education
Deep familiarity with current and emerging digital marketing tools, platforms, and trends, including AI tools used in marketing workflows
Proficiency and ability train learners in Adobe Creative Suite, especially Illustrator, as well as Canva, Google Suite, and common social media tools
Strong grasp of marketing analytics platforms such as Google Analytics and Meta Ads Manager
Ability to interpret program data to inform instruction and improve outcomes
Skilled at creating immersive, hands-on classroom experiences focused on real-world application
Strong organizational, communication, and classroom management skills
Comfort with giving and receiving feedback, and openness to continuous learning and growth
Demonstrated ability to work effectively within a collaborative team setting
Strong commitment to youth development and a student-centered approach
Education and Experience/Training
Bachelor’s degree in marketing, communications, public relations, social media, or a related field
At least 3 years of practical industry-based experience
Experience providing instruction leading to industry-recognized credentials strongly preferred
Experience tracking, managing, and reporting program or participant data in Salesforce o similar CRM systems
Certifications in Adobe, Google Analytics, Meta Digital Marketing, or related platforms highly preferred
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